Understanding Color, Part 2

Last month, we discussed how the power of color can significantly affect our emotions, energy, and focus. This month, we explore which shades best fit the form and function of individual and communal spaces. Of course, there is no perfect formula, as variations in lighting, shade, and tone can communicate vastly different messages but — never fear — we have your back.

In recent years, we’ve witnessed an exciting and vibrant shift in property management! This colorful crusade — moving away from monotonous, one-size-fits-all tints, while embracing unique, vivacious hues — is not only a result of changing times but the need to attract and keep occupants in an increasingly competitive marketplace.

Taking inspiration from our 2021 Color Trends report, “An Exhibition of Color,” which consists of five unique stories — Querencia, Solibre, Hanabi, Lagom, and Moonwake — we examine the interplay of light and color and how it can take your property from wishy-washy to WOW!

Welcome!

The lobby and front office — It’s where current and potential tenants, as well as visitors and others, arrive at your property. It’s also where they form their first impression — so make sure it’s a good one! This space should be authentic and approachable for all who enter. Therefore, consider warm hues such as inviting Pueblo Rose (DET438) and down-to-earth Cashmere (DEC758). If a cooler tone is preferred, try gracious, grounding Blue Print (DET575). All are ideal for both use in the front offices, hallways, and waiting areas, as they're friendly hues that encourage people to chat and connect.

No Sweat!

Among 2020s many challenges have been trying to maintain a consistent exercise schedule. For many, the results have been mixed, at best — leaving many feeling sluggish; out of shape; and, well, blah. And, while several gyms have re-opened their doors, people have lingering doubts about their safety. This gives you an opportunity to keep tenants happy and healthy by overhauling your onsite workout facilities. While bright, energizing reds and oranges like Tangerine Orange (DE5160) are motivating, others may feel they are too “hot” — so also consider choosing a yellow-green or, perhaps, balancing blue-green Pacific Palisade (DE5787). If you have a dedicated mind/body space for yoga, tai chi or meditation, opt for harmonizing mid-tones — grounding greens; soothing blues; and soft, yet strong, pinks such as Pretty in Pink (DE5023).

Work it!

A year ago, who’d have thought the phrase, “I’m working at home,” would be legit, much less become crucial in keeping the business world running? While telecommuting has afforded us more time for family (or Netflix), eight months working at the kitchen counter won’t cut it anymore. The solution? An onsite workspace (a.k.a. business center) that allows tenants to focus and be productive (without being distracted by the neighbor blaring “Simpsons” re-runs). That said, when it comes to selecting a shade, be aware that the wrong choice can boost or break one’s motivation. Try exploring the deeper side of the color range — hues like concentration-enhancing Emperor Jade (DE5734), mind-calming Blue Earth (DE5853), and creativity-inspiring Vibrant Orchid (DE6000).

Set Yourself Apart: Color their World

If you are looking to attract and retain tenants, a fresh paint job can significantly change how they feel about a space, maintain client satisfaction, and be a motivating factor when it comes time to renew an occupant’s contract.

With that in mind, consider offering current and potential residents the opportunity to put a splash or two of color in their space. Depending on the size of your property, provide them a selection of, say, 10 to 15 colors (make sure the shades go well with those used in communal areas) that can be applied as an accent wall for, maybe, the living/dining area, kitchen, and each bedroom This way, not only do you control the range of options but you’ll ensure the paint job is professionally done. Sure beats a tenant DIY-painting their entire unit Opaque Couché (considered the world’s ugliest color)!

Bon Appetit!

For those who love to make a statement, the kitchen is the perfect place to turn up the heat! Try robust hues — such as bold Strawberry Jam (DE5076); vivid yellows; and warm oranges like Marigold (DE5291) — which can turn even the most yawn-worthy kitchen into the bright, beating heart of any space! Radiant Sunrise (DE5397) brings the cheer, while reds and oranges fire up the appetite! BAM!

Gather ’Round the Table

Overall, dining areas permit plenty of leeways when it comes to color, as a success (or failure!) rests in the subtleties — lighting, tonality, gloss, etc. (Here’s where paint samples are indispensable!). The easiest and most effective route is to ask tenants how they want the room to feel. Formal? A dramatic crimson like Royal Red Flush (DET425) is always unforgettable. Chic, yet cheeky and engaging? Perhaps a refreshing mid-tone lime such as Spring Garden (DE5671). Cheerful and familial? Try appealing and subtle Solar Wind (DEC733)!

Escape it All

In today’s hectic, over-stimulated world, it often feels like there’s no relief — yet we all need and deserve a break. To the rescue is the bedroom, a tenant’s most personal space. When paired with an appropriate shade, it can evolve into a blissful sanctuary of relaxation and reconnection. Think about soothing, cool mid-tones such as tranquil Mediterranean Sea (DE5830), nurturing Flower Stem (DE5605), or absolutely dreamy Purple Premiere (DE5969) — as they evoke feelings of calm, balance, and restoration. Go ahead! Hang that “Do Not Disturb” sign!

Bring the Spa to Them

Gone are days when bathrooms were just a place to… uh… take care of business and wash up. Today, they are tranquil, resort-like havens in which to unwind and relax. While clean whites have long been the popular choice, refreshing, balancing hues that rejuvenate the soul are increasingly in demand. Explore greens and blues like Sprig of Mint (DE5675) and Fly a Kite (DE5890), as well as warm neutral Whirlwind (DE6030). Tip: Because most start their day in the bathroom, help residents pinpoint a color they feel flatters them (i.e., If they wouldn’t wear color, don’t put it on the wall!).