How to recommend the 2019 Color of the Year

Few things slow (or stall) a paint job more than a customer who’s having a tough time picking the perfect color. They may turn to you for recommendations as their trusted paint professional. This can become a sticky situation, as we often hear contractors aren’t comfortable spending too much time playing color advisor. So what’s a paint pro to do? Simply enough, let us help you!

Send your clients to a Dunn-Edwards Professional Color Advisor (PCA)! Our experts understand that finding the perfect hue quickly is vital to both the speed and the success of a paint job — and they are prepared to guide your clients through the selection process so you can start doing what you do best! Even better? This in-store service is free! Your clients can call or stop by one of our stores and set up an appointment with one of our PCAs.

Spice of Life: 2019 Color of the Year

Customers are sometimes curious about the latest color trends. We invite you to introduce them to Spice of Life — our 2019 Color of the Year — a confident dark-brown, fire-brick-red hue that boasts gorgeous orange undertones. It’s an outgoing, bold hue that’s dramatic and stimulates the senses. Our Color of the Year selection is meticulously based on trending hues in design, fashion, and technology — and brings what is happening across our world into our spaces.

Here are some ways you can recommend Spice of Life:

• Ask your customer about what will be placed in the room — If they are decorating with blues, warm oranges or neutral colors, Spice of Life will work beautifully. You might also want to recommend Spice of Life if the color complements your customer’s corresponding furniture and accessories.

  

• How is the lighting? — Is there a lot of illumination in the space? If so, Spice of Life is excellent for rooms with large windows.

  

• Provide samples and color chips — Does your client love the color red? Are they looking for warm hues? Are they looking for the perfect shade for a pop of color or painting an accent wall? These are all great opportunities to provide your customer with a chip of Spice of Life. They can even pick-up a coupon for a free sample in-store

You don’t need to be a color expert to make confident color recommendations. Dunn-Edwards is proud to be your partner in paint, giving you the tools, color knowledge and the ability to showcase their benefits. We are happy to provide the highest-level customer support and expert advice — use our Professional Color Advisors to get the best results quickly and make your clients happy!