A Fashion Trend Takes on Interior Design: The Rise of Dopamine Decor

What Is Dopamine Dressing?

A newer trend has taken hold of the world of interior design straight from the fashion runways—the trend of dopamine dressing. First researched by fashion psychologists in 2012, this mindful practice began trending post-pandemic and is based on the idea that our clothing alters how we think and act. The theory goes on to reveal that our lives are directed mainly by our perception of ourselves and how great an impact clothing has in influencing that perception.

How Does Dopamine Dressing Carry Over to Interior Design Trends?

To translate dopamine dressing into interior design, the theory of dopamine decor interprets the trend through the use of color, pattern and tactile furnishings to make one feel happier, embracing the attitude that more is more. This joyful trend is drenched in color pairings that inspire, and mixed patterns and furnishings that spark joy. Expressing individuality is key to these personal spaces that are also a reflection of our personality. And as part of the larger ‘Comfortcore’ trend, dopamine decor creates a platform of joyful decorating and design frivolity as a form of escapism.

Color is a key impact driver to this theory as one looks at color temperature, saturation and intensity to create a joyful experience. And there is no rule book when it comes to color choices, as it’s a very individual feeling when it comes to which colors bring joy into your life, though hot pinks, vivid blues, fiery oranges and golden yellows are all mood-boosting choices. And look to the popular London attraction, Dopamine Land, where the imagination runs wild and all the color and texture in the rooms.

Does dopamine decor make a real difference in your mood? Many experts say yes. Psychologist and well-being consultant Lee Chambers revealed to Real Homes, “Using bold, intense colors in our spaces can generate physiological and psychological responses, and they also have the power to trigger nostalgia and bring back positive experiences.”

Dopamine Decor Inspiration

To begin setting up a space, you can start small by adding some more colorful accent pieces or geometric vases and candles. Or to go bolder, paint color is your best friend; add a splash of adventurous hues to refresh the walls.

’70s Revival

The trend of 1970s Revival continues to dominate interior design in 2023, with its influence of mid-century modern furnishings paired with vintage elements and warm color palettes infusing honey, brown and clay red tones as a base for the interiors. Finish with soft shapes and relaxed styling for comfort.

Comfortcore

Speaking of comfort, the trend of Comfortcore continues to grow, a design aesthetic that offers reassurance and calm among the outside chaos. With warm and cozy vibes, dopamine dressing doesn’t mean a full blast of color is required. If there’s a preference for neutrals, warm tones will also add a sense of calm and joy for those who enjoy a minimalist aesthetic.

Pretty in Pink

Pink continues to dominate social media and design aesthetics, so why not carry pink over to dopamine dressing interiors? Play up the cheerful, sweet and positive personality of this hue. Try our 2023 color of the year, Terra Rosa (DE5096), for a dose of optimistic warmth and energy to change the mood of a room.

Checks, Stripes and Arches … Oh, My!

Geometric patterns continue to trend through the year and with the whimsical touches these geometrics provide, a sense of playfulness sets the scene.

A Pop of Color

By adding just a small touch of experimental color in a room, this easy update creates just the right hit of joyful interior experience. Or be truly experimental and paint borders in a space, an opportunity to add additional interest and play up unusual color combinations. Techniques include color blocking, stenciling, painted ceilings or moldings, and even alcove spaces.

Saturated in Space

The bold trend of color saturation or color drenching continues to trend forward in 2023. This aesthetic of painting saturated color on walls and ceilings adds new personality to any space.

Contrasting Confidence

This idea is focused on contrasting color, pattern and textiles in a space rather than pushing toward a harmonious interplay of the aesthetic. Essentially, anything goes! Play with traditional or heritage design elements by pairing traditional patterns like herringbone with pops of vintage-inspired color such as mustard yellows, reds, blacks, sage greens and brilliant blues.

Pour on the Pastel Sugar

As pastels continue to surge in popularity, dopamine dressing is the ideal trend to introduce these subtler pops of color for a positive, joyful experience.

With a hit of fun and a spark of joy, dopamine dressing could be just the design aesthetic you’re looking for this year.