A New Beginning: Dunn-Edwards Unveils the 2024 Color + Design Trends

Introducing Dunn-Edwards 2024 Color + Design Trends Report

Each year, Dunn-Edwards explores emerging palettes and design styles that reflect the outcome of our changing reality. Pulling inspiration from fashion, technology, art and popular movements, we identify the key themes that are driving aesthetics forward in 2024. This is our time capsule for 2024.

Summary of 2024 Trends

We are ready for a fresh beginning. With a newfound appreciation for life and all the promise it holds, we cultivate spaces that romanticize the mundane, nourish a softer approach, and merge the magic of nature with the joy of technology. Our designs reflect the promise of a new era—one that has been set free from temporal, geographic, stylistic and technological boundaries.

Combining misty, ethereal midtones, quirky brights and strong earth colors, next year’s palettes project a sense of confidence and optimism. Coziness, romance, escapism and youthfulness ... we experience it all as we move into a future of unlimited possibility.

New Dawn

OUR SEARCH FOR SOOTHING, INTROSPECTIVE MOMENTS LEADS TO MINIMAL, ORGANIC ELEMENTS INSPIRED BY NATURE.

Amidst the chaos of our always-on, highly caffeinated, fully digital world, we find solace in muted midtone- and earth-inspired tones that create spaces for quiet reflection. Decor combines clean lines, minimalism, and hand-crafted, organic shapes—forming a new language of peaceful juxtaposition where pure geometry plays with the asymmetry of nature.

Misted midtones feel like fresh air wafting past grounded earth tones and glimmering sunlight. This palette calms and energizes for a clean shift of focus.

Time of Comfort

ENVELOPED IN A COCOON OF WARM, COMFORTING STAPLES, WE FEEL THE TIMELESSNESS OF NOSTALGIA AS WE BRING COTTAGE LIFE INTO OUR DAILY ROUTINE.

Our need to hold on to the peacefulness of the past is reflected in choices of tried-and-true florals, warm neutrals, stripes, gingham and antique elements. Whether it’s through a literal digital nomadic exodus to the countryside or by bringing pastoral elements into urban spaces, we surround ourselves with nourishing details that feel like comfort food for the soul.

Wholesome colors feel playfully safe. Warm, bread-like neutrals pair with garden greens, floral brights, and blues that remind us of a day at the beach.

View to Wonder

NEW TECHNOLOGICAL ADVANCES HAVE GIVEN US A SENSE OF LIMITLESS POTENTIAL THAT PLAYS OUT WITH OPTIMISTIC BRIGHTS, OTHERWORLDLY SHAPES AND NEON DREAMS.

As we travel deeper into outer space and virtual realms, our view of what’s possible has shifted. We are creating our new realities with fantastical brights that glow against deeply saturated shadows of our former selves. Cosmic glam meets alien chic as we draw inspiration from both microbiology and multiversal influences.

Autumn and spring collide when warm, saturated hues pair with hypnotic power brights and sugary pastels. This escapist palette evokes a sense of techno-fantasy and optimism.

Cinematic Heritage

EVERYDAY RITUALS TAKE ON NEW IMPORTANCE AS WE ELEVATE THEM TO ICONIC STATUS.

The Instagramification of our lives has turned minuscule moments into elaborate scenes worthy of savoring. We carefully style our spaces to tell a narrative: living rooms become spy novels, kitchens turn into movies. But it’s not all for vanity: romanticizing every moment allows us to slow down and embrace the history that got us here.

Deep mauves, browns and greens harbor a dark library aesthetic, while chalky, muted colors give life a sunlit filter. Bright blue, red and fuchsia pack a vintage punch that elevates it all with a sense of modern playfulness.

2024: What It All Means

Unbound by physical or dogmatic realms, we escape into colorful new worlds of our own creation, marked by elaborate designs that marry the best of past, present and future. Seeking peace and wellness, we let go of soulless, generic objects and replace them with precious pieces.

To learn more about our research into our 2024 color + design trends, visit us here.